Free UTM Link Builder
Create perfectly formatted UTM tracking URLs for your marketing campaigns. Fill in the parameters and get a clean, trackable link ready for Google Analytics 4.
Your campaign URL will appear here.
How to use
- Paste the page URL you want to track.
- Fill in utm_source, utm_medium and utm_campaign (term and content are optional).
- Copy your campaign URL and use it in ads, emails or social posts.
Frequently asked questions
What are UTM parameters?
Small tags like utm_source and utm_medium added to a URL so Google Analytics can tell exactly which campaign brought each visitor.
Which UTM parameters are required?
Source, medium and campaign are the standard trio. Term (paid keywords) and content (A/B variants) are optional extras.
Will UTM tags break my links?
No. The page itself ignores them — they exist only for analytics tools to read.
Where do I see UTM data?
In Google Analytics 4 under Reports, then Acquisition and Traffic acquisition.